Answer Engine Optimization: Getting Cited by ChatGPT
90% of ChatGPT citations come from pages outside Google's top 20. Ranking and being cited have come apart, and the content that wins each is different. What actually earns a citation.
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January 20, 2026
13 min read
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90% of ChatGPT citations come from pages outside Google's top 20. Ranking and being cited have come apart, and the content that wins each is different. What actually earns a citation.
Technical debt is the future cost of a shortcut taken now. The metaphor is precise about one thing most teams get wrong: debt is only a problem when you stop servicing the interest.
When 41% of code is machine-written, the skills that compound are not the ones most training still teaches. What to prioritise, what quietly lost value, and how to build a path that survives the next model release.
A step-by-step guide to modelling buyers, sellers, listings, orders and payments in Postgres, with the constraints and indexes that keep it correct under load.
An ADR is a short document capturing one architectural decision, its context and its consequences. Here is the format, when to write one, and what makes them fail.
Most PRDs fail because they describe a solution instead of a problem, and leave the ambiguity for engineers to discover mid-sprint. Here is a format that does not.
A repeatable method for turning a client brief into a defensible cost and timeline: decompose, estimate ranges, apply a measured multiplier, and show your working.
An honest comparison of AI and static-analysis code review tools — what each catches, what each misses, and when a human review is still the only thing that works.
Prompt injection is when untrusted text reaching a model's context gets treated as instruction rather than data. It has held OWASP's number one LLM risk slot across every edition, and agents made it materially worse.
Transcription is solved; the value is not in the transcript. A practical pipeline for converting recorded conversations into durable, retrievable decisions instead of another archive nobody reads.
Normalization organises tables so each fact lives in exactly one place. Understanding what it prevents matters more than reciting the normal forms - and knowing when to break it matters most.
Onboarding used to mean finding the person who wrote it. In a codebase where much of the code was generated, that person may not exist. A practical approach to ramping engineers into code with no author.
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